More Park, Less Slope - Jackson Heights Realtor Advertising in Brooklyn
Jackson Heights real estate specialist Michael Carfagna (MPC Properties) killed me with the ads he’s been running in Park Slope. (Full disclosure - I will be helping with the MPC website later this year.) I don’t know of any other broker in Queens with as much originality or chutzpah.
More Park refers to the many classic Jackson Heights co-ops that have large, private gardens. Less Slope (I’m guessing) is a shot at Brooklyn real estate prices, which have risen much faster than the rate in Jackson Heights.
Carfagna says that almost 80% of his new business is from Brooklyn. It was a no-brainer to advertise in Park Slope and other neighborhoods. It makes sense to compare the two neighborhoods. Jackson Heights has that urban feel of Brooklyn, and the architecture in the historic district is great, some of the best in Queens.
Has anyone seen these ads in action? Have they played well? I don’t think they’re running still.
- More Park, Less Slope Ad (MPC Properties)
- More -Michelle Beaudoin - another realtor specializing in Jackson Heights co-ops
- More - Jackson Heights - Neighborhood Profile [About.com]
September 4th, 2007 at 3:46 pm
[...] of bondidwhat/flickr] No. They. Didn’t. · Billy Meet Jack [bondidwhat/flickr] · More Park. Less Slope [...]
September 4th, 2007 at 10:58 pm
Awesome. I live in Jackson Heights and it’s amazing here.
September 5th, 2007 at 9:28 am
Very clever way to market. We’re using similar approach to attract buyers from South Brooklyn to Staten Island, where real estate prices are much more affordable than elsewhere.
December 7th, 2007 at 12:38 am
Billy Burg meet Jack Heights is funny. I wish More Park was true. Jackson Heights ranks next to last in parks when you compare City Council districts, and that’s a technicality. The district that ranks 51st runs up to Fifth Avenue, across th street from Central Park.
What some people call private parks are private gardens or back yards.