Rego Park Project “An Architectural Landmark”?
The new mall going up in Rego Park will have a residential component to it. This is news to me. Apparently Vornado is ripping up the old Alexander’s parking lot and putting in a 40 unit (or is it 400? Queens Tribune says 400, hmm…) residential building complete with a 2,500 square foot community room (you can thank Helen Sears for the community room). The Tribune reports that there will be “a 1,400 car parking garage, a covered pedestrian galleria, a community facility and a landscaped public area to serve as an entryway to the existing Lost Battalion Hall park.”
More commentary from the Times Ledger article:
Steven Roth, chief executive officer of Vornado Realty Trust, which is developing the site, predicted the $550 million mixed retail and residential project would be “an architectural landmark” and said he hoped that “people won’t just come here to buy a new suit and a power saw, even though we want them to buy a new suit and a power saw.”
Hard to imagine this becoming an architectural landmark. Unless they have a truly hot architect working on this. I’ll believe it when I see it. I also find that power saw comment to be so odd. Sounds like some kind of weird passive kind of marketing.
Related:
Work starts at Rego Pk. for mall site [Times Ledger]
Retail, Towers Grow In Lieu Of Wal-Mart [Queens Tribune]
New Queens Mall Without the Crap of Walmart [previously on OuterB]


June 19th, 2007 at 12:15 pm
The suit and power saw comment was because two of the anchor retail establishments are going to be Century 21 (suit) and Home Depot (power saw.)